Alex Cooper Auctioneers presents a collection of Luxury Handbags and Accessories in the July 21st Auction. The catalog features a selection of handbags, including vintage and new Chanel, Louis Vuitton, Gucci, Prada, Hermes Scarves and more. The demand for designer bags, particularly vintage Chanel is higher than ever. So why is now the best time to buy?
Chanel has long been known as the go-to brand for luxury goods. The price point of Chanel products is often cited as the reason why shoppers might be hesitant to buy; but in truth, it’s also what makes Chanel so valuable and sought after by savvy buyers who want to invest their money in luxury items.
Chanel is Increasing Prices
Chanel has continued to increase its prices over the last ten years. If you were lucky enough to purchase a Chanel Medium Double Flap bag in 2009, it was $2,695 and has since increased to $8,800 today. These price increases are expected to continue. Therefore, purchasing before the next increase will set you up for owing an elegant investment.
Chanel made waves in November 2021, when the new prices were released for the upcoming season. This revealed another substantial increase, of up to 15% for many popular styles. This is the fourth increase since May 2020. Luxury brands will never be shy about increasing their prices, in an attempt to heighten exclusivity. Historically, a yearly price increase is to be expected, but now the implementation of seasonal hikes redefines the possible investment value of Chanel. Making this the perfect time to buy.
In the upcoming July 21st Auction, Alex Cooper Auctioneers is offering a fantastic selection of Classic Chanel Flap Bags, such as Lot 310: A Small Chanel Diana Bag, Lot 311: A Small Chanel Double Flap Bag and Lot 317: A Chanel Paris Double Flap Bag.
Exclusive Pieces are Difficult to Procure
Along with the Classic Flap Bags, Chanel is known for its other unique seasonal interpretations. These are only produced for a single season making them extremely difficult to find. However, Alex Cooper Auctioneers has been lucky enough to source several for our upcoming July 21st Auction.
Finding your Chanel on the Secondhand Market
Chanel bags on the resale market command top dollar and will likely continue to do so. The thriving resale market reaffirms the decision behind Chanel’s ongoing price increases. Besides the Classic Flaps, the popularity of mini bags is a new variable affecting the value and demand. Mini bags have seen the largest uptick in interest on the resale market, based on recent trends in fashion. A Chanel Wallet on Chain is a great way to invest in the mini trend without spending more on a traditional square and rectangle Mini Flap bag. Following are some Mini options offered in the July 21st Auction. Lot 307: A Chanel Wallet on Chain, Lot 313: A Chanel Boy Wallet on Chain and Lot 318: A Chanel Paris Mini Flap Bag
Knowledgeable shoppers should look to auctions as one of the best places to find anything from seasonal to classic, with the possibility of hammer prices being at or below retail value. To shop Chanel and the rest of our Luxury Handbag and Accessory Collection, please visit our auction website.
By Abigail Goodman & Brooke Friedman, Directors of Luxury Handbags & Accessories