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Barnebys Magazine

LatestEditor's picksTopics
Magazine/Toys/The History of Barbie: The World's Most Popular Doll

The History of Barbie: The World's Most Popular Doll

Here's how Barbie came to be the best-selling children's toy in history.

July 14, 2022Kira Reinke
SYDNEY, AUSTRALIA - MAY 18: The toy doll Barbie appears in her various incarnations at Leuralla NSW toy and railway museum, as the iconic doll approaches her 50th birthhday May 18, 2007 in Sydney, Australia. First launched at the New York Toy Show in 1959, Barbie has now become the largest selling toy ever produced. Barbie has worn the outfits of the great designers such as Dior, Ralph Lauren, Armani, Versace and many others, and has seen a career of almost 50 years of dramatic social, cultural and political changes. Photo by Ian Waldie/Getty Images (detail)

SYDNEY, AUSTRALIA - MAY 18: The toy doll Barbie appears in her various incarnations at Leuralla NSW toy and railway museum, as the iconic doll approaches her 50th birthhday May 18, 2007 in Sydney, Australia. First launched at the New York Toy Show in 1959, Barbie has now become the largest selling toy ever produced. Barbie has worn the outfits of the great designers such as Dior, Ralph Lauren, Armani, Versace and many others, and has seen a career of almost 50 years of dramatic social, cultural and political changes. Photo by Ian Waldie/Getty Images (detail)

Perhaps no other doll is more famous than Barbie. While many know the statuesque modern version, many don't know the origins of the popular toy. The woman behind the invention of Barbie was Ruth Handler, the wife of Elliot Handler, the founder of the Mattel toy company. She noticed that their young daughter Barbara would always play with baby dolls because there were no adult dolls on the market. On a trip to Germany, she spotted the Bild Lilli doll, which was an adult doll based off a comic strip. She pitched the idea to her husband and designed an adult doll named Barbie after her daughter Barbara.

Related: Porcelain Dolls: Toys Turned Collectibles

SOULTZ-HAUT-RHIN, FRANCE - MARCH 07: The first Barbie doll created in 1959 is displayed during an exhibition dedicated to the Barbie doll at "la Nef des jouets " on March 7, 2019 in Soultz, France. On this occasion Tina Brettnacher, a Barbie doll collector presents some of her rarest and oldest barbie dolls of her collection. Barbie, the most popular model doll in the world celebrates her 60th birthday. On March 9, 1959, Ruth Handler, an American businesswoman marketed the first "model doll," named Barbie in tribute to her daughter Barbara who used paper dolls to create her own role-playing games. She has been president of toy manufacturer Mattel Inc which has been selling the Barbie doll since its inception. The exhibition will take place from March 9 to June 30, 2019. (Photo by Chesnot/Getty Images)

The first Barbie doll was introduced in New York in 1959, in both blonde and brunette versions, wearing a zebra-print one-piece swimsuit and white sunglasses with a closet of fashionable clothes. Barbie became an instant success, and 350,000 dolls were sold the first year. The inventors of the Bild Lilli doll sued Mattel for copyright infringement, but Mattel ended up buying the rights for Bild Lilli in 1963 for $21,600 (equivalent to over $200,000 today).

Related: Käthe Kruse: The Doll Mother

SYDNEY, AUSTRALIA - MAY 18: The toy doll Barbie appears in her various incarnations at Leuralla NSW toy and railway museum, as the iconic doll approaches her 50th birthday May 18, 2007 in Sydney, Australia. First launched at the New York Toy Show in 1959, Barbie has now become the largest selling toy ever produced. Barbie has worn the outfits of the great designers such as Dior, Ralph Lauren, Armani, Versace and many others, and has seen a career of almost 50 years of dramatic social, cultural and political changes. (Photo by Ian Waldie/Getty Images)

In 1961, Barbie's boyfriend the Ken doll was introduced, named after the Handlers' son. For the next 60 years, Barbie has became a cultural phenomenon, with the launch of Barbies in a variety of costumes and professions (from astronaut Barbie to President Barbie), as celebrity versions (Twiggy was the first celebrity Barbie in 1967), and historical figures (Amelia Earhart and Frida Kahlo).

Andy Warhol (1928-1987), Barbie, Portrait of BillyBoy*. Image © Christie's

In 1986, Andy Warhol even did a silkscreen portrait of Barbie as a gift to his muse, fashion designer BillyBoy*, who was an avid collector of Barbie dolls and owned over 11,000 of them. Warhol had originally wanted to make a portrait of BillyBoy*, to which he responded "If you want to do my portrait, do Barbie, because Barbie, c’est moi." The portrait, Barbie, Portrait of BillyBoy*, sold at Christie's in 2014 for $1.1 million.

What's your Barbie worth? Find out with ValueMyStuff!

Barbie in 'Midnight Red', 1965. Image © Christie's

Over a billion Barbie dolls have been sold as new models have been introduced, and the company has branched into media with movies, TV and video games. The most expensive vintage Barbie was a 1965 model in a Midnight Red gown and cape that achieved over $17,000 at Christie's in 2006. The most expensive Barbie overall was sold in 2010 at Christie's for $302,500, decorated with diamonds from Australian jeweler Stefano Caturi. Today, however, you can find vintage Barbies on Barnebys for as low as $100.

Find more articles on Barnebys Magazine

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About the author

Kira Reinke

Kira Reinke is the U.S. Editor at Barnebys Magazine. She majored in English and Art History at St. Olaf College and has a masters degree in Journalism from Columbia University. Prior to working at Barnebys, she worked in editorial at a travel agency. Her interests focus on fine art, design, and fashion on the auction market, and she enjoys attending auction previews, museum exhibits, and gallery openings in New York.

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Kira Reinke

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