Mucha was a painter and graphic artist, best known for his illustrations and poster designs, and for his role as a founder of the Art Nouveau movement. His illustrations characteristically portray beautiful young women in flowing clothes, with flowers and other natural surroundings, typically in pastel colours.
After training in Vienna and Munich, Mucha moved to Paris in 1887, where he developed his trademark style and, alongside Henri de Toulouse-Lautrec, was instrumental in the development of poster and advertisment design. Mucha’s works were given prominence in the 1900 Exposition Universelle in Paris.
At the time of his death, Mucha’s style was considered outdated, but his work experienced a revival (along with the Art Nouveau in general) during the 1960s. Today, his posters and illustrations are highly collectable.