Prest-o-lite Batteries Sales and Service Vertical Sign

Made in U.S.A. 1950s. Single-sided tin (SST). A bold, high-contrast, attention-grabbing color palette of yellow, red and black was used in this sign featuring Prest-o-lite’s famous "kicking mule”. The logo was designed as a metaphor for the powerful energy release needed to start cold engines. "The Battery with a Kick" slogan first began in 1949 and was used well into the 1960s, witnessing the automotive industry’s transition from the 6-volt to the 12-volt battery. In mid-century North America automotive advertising psychology was driven by "horse power"; animal strength was often used to represent raw mechanical performance. Commissioned by the Prest-O-Lite Company of Canada, Ltd. (a direct subsidiary of the original American parent company) the “kicking mule” logo would have resonated with Canadians who required high-performance batteries to combat harsh winter conditions. Prest-o-lite was "The battery with a kick". Marked, "CCC 90", lower right. Authenticated by The Authentication Company (TAC #401923). All items are guaranteed authentic by Miller & Miller Auctions. All purchases are eligible for free delivery to the Winter Dixie Gas & Oil Show on December 4, 2026 and the Red Deer Swap Meet on April 30 - May 1, 2027.

Estimate:$2,481.37

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