Only diamonds that are at least IF in clarity are used and only colored diamonds that are between D and G selected for Rolex watches. Each diamond is individually chosen and set for a particular watch. Many of Rolex's most exclusive watches have their own custom settings, which means no two exclusive watches are the same.


Rolex's in house team of jewelers and gemologists select, purchase, test, arrange and then set each diamond in each Rolex model. Every single rock used in a Rolex has been hand-cut. No wonder it takes approximately a whole year to make one Rolex timepiece.

The first diamond bezels were made in white gold, paired with a yellow gold case. The 1804 model from the 1800 series is the only model in this prestigious series to have the diamond bezel installed at the Rolex factory - making it the most covered piece from the 1800 series.

blog.php-64 Rolex Daytona Diamond Cosmograph Oman ref 6269/8 in 18 carat yellow gold set with 240 diamonds and sapphires and a bezel paved with 44 diamonds Sold at Antiquorum $491 202 in May 2013

Each Rolex watch that features diamonds will usually have between 44 to 50 stones set in it.

In the 1920s, Rolex set the bar for jewelry watches, that was later only trumped by one of their creations. The Exceptionally Beautiful Diamond pieces were hand wound and had a Silk Moiré strap. These rare pieces epitomize the sumptuous glamour and craftsmanship of the Deco Period.

blog.php-65 1926: First Rolex Oyster, cushion shape

blog.php-66 1992: First Rolex Lady-Datejust Pearlmaster

In 1992, the launch of the Pearlmaster, a new version of the Rolex Lady-Datejust, set the world of watch-collecting on fire. It is often described as Rolex’s ''crowning jewelry watch.'' Available in 18ct yellow, white or everose gold and finished with a circle of precious gemstones such as diamonds, sapphires or rubies, the Pearlmaster epitomizes the jewelry watch.