''The Pure Human Project'' ''was designed as a critical design project that aims to address shortcomings concerning the protection of biological information and move the debate forward using current legal structure,'' according to a statement on the artist's website.

''The final outcome consists of a range of conceptual commercial leather products cultivated from extracted human biological material. The Pure Human project theoretically uses Alexander McQueen biological information since his initial hair labels represent a reliable source of authenticated genetic information.''