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Ladened with blood and violence that would not be out of place in a Tarantino movie, the juxtaposition of such bloody content alongside sexual imagery had the world's press and social media in a frenzy.

In the video, Rihanna kidnaps and torture a diamond-clad, Pomeranian carrying socialite, the wife of an accountant, played by Hannibal's Mads Mikkelsen. At the time of release, co-director Leo Berne explained to NME that Rihanna had already come up with the concept for the short film when he was asked to help visualise it.

Warning: The video below features explicit and graphic content

"I think she wanted something impactful, I think she wanted to surprise people."

"It's just the tone of the video. If you follow the video it's about kidnapping so it suits the tone of the song and we wanted to stay true to that. It was never our intention to be controversial."

One scene that outraged RiRi critics the most was when Rihanna is seen placing the dismembered body of her victim in a Louis Vuitton trunk. That very trunk was recently sold at Ladybag International, a leading dealer of designer and vintage bags. As well as the cult status that this trunk will be sure to carry in years to come, vintage Louis Vuitton continues to be one of the most desired pieces of luxury luggage.

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As much as the video had its fair share of critics, many praised Rihanna for her bold, bloody and beautiful revenge. Rihanna accused her accountant of advising her on a string of bad financial decisions that left her near-bankrupt in 2009. The video was an ode to man who ruined her finances. The video was also 'praised' for portraying a female as the central figure in a 'gangster' style movie - which typically see male-on-male or male-on-female violence.

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