james-rosenquist

''I painted billboards above every candy store in Brooklyn. I got so I could paint a Schenley whiskey bottle in my sleep.''

Rosenquist's Pop art took a different approach to his contemporaries Warhol and Lichtenstein. Like his fellow artists, he made high art out if flat, saturated images inspired by everyday iconography such as media and advertising.

false-31 James Rosenquist, Elbow Lake; and Violent Turn, 1977

H5768-L114975669 James Rosenquist, Sunglass Lens - Landing Net - Triangle, 1974

''I was never concerned with logos or brand names or movie stars, like Andy, for instance. Unlike Roy, I wasn’t interested in ironic simulations of pop media; I wanted to make mysterious pictures.''

The scale of Rosenquist's work may well have been inspired by his days as a billboard advertisement artist, but unlike Warhol, he never featured brand names in his works. Instead, pasta, food, cars and household appliances became synonymous with Rosenquist's oeuvre, rather than logos.

''The face was from Kennedy’s campaign poster. I was very interested at that time in people who advertised themselves. Why did they put up an advertisement of themselves? So that was his face. And his promise was half a Chevrolet and a piece of stale cake.''

2004-Rosenquist-President_Elect James Rosenquist, President Elect, 1960-61

In his 1960-61 work entitled President Elect, the artist depicted John F Kennedy’s face alongside a yellow Chevrolet and a piece of cake. Considered by many to be  Rosenquist's breakthrough work, the piece focuses on how political figures were becoming synonymous with celebrity culture.

The cake, the car and Kennedy are all neatly packaged and marketed at the American people.

H5768-L114973121 James Rosenquist, Black Star (Orange 2nd State) 1978

8865_l James Rosenquist, Circles of Confusion, 1965

''Painting is probably much more exciting than advertising, so why shouldn't it be done with that power and gusto, with that impact."

Rosenquist shared a lower Manhattan studio with Ellsworth Kelly and Agnes Martin, as well as socialising with artists of the next generation, such as Robert Rauschenberg and Jasper Johns.

James Rosenquist: F111 James Rosenquist, F-111, 1964-65

PicassoGuernica Pablo Picasso, Guernica, 1937

He was an artist of great influence. His work F1-11 has been hailed by many critics as the Guernica for his generation.

23 canvases stretch across 86 feet depicting a F-111 fighter plane's path broken up by images of advertising. Made during the Vietnam War, the fragmented piece rings out  President Dwight Eisenhower's warning of making war an industry in what he described as the  "the military-industrial complex."

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