The piece, that features the Macintosh multi-colored Apple logo, hits the auction block on February 1 at Woodshed and has been estimated to fetch up to $30 000.

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Warhol's Macintosh work was part of the 1985 Ads Series which was commissioned by Feldman Fine Arts. The 10 suite portfolio was exhibited at Govinda Gallery in Washington on May 23, 1985. It featured the rainbow apple for Macintosh, which was commissioned by Del Yocam, Apple's first COO.

Warhol's work was executed a year after Macintosh was launched. The Apple rainbow logo was used by the computer giant from 1977 to 1998.

At the time the series was first exhibited in 1985, Washington Post art critic Jo Ann Lewis wrote that is was ''one of Warhol's best and most approachable show in recent years.''

Today, looking back at the suite of logos from everyday America transformed into works of art by an avant-garde artist, they are the amalgamation of Warhol's life's work: elevating icons of low culture into high culture.

Chanel, Paramount, Mobil and Volkswagen: luxury brands, movie studios and the oil and motor industry become part of Warhol's oeuvre. During the 1950s, Warhol worked as a commercial illustrator, so here we see how the world of logos and advertising was in his artistic DNA.

Andy Warhol’s Van Heusen (Ronald Reagan). Screenprint in colors, 1985, a unique color trial proof, from AdsImage: Sotheby's Andy Warhol’s Van Heusen (Ronald Reagan). Screenprint in colors, 1985, a unique color trial proof, from Ads
Image: Sotheby's

The series features a young actor-turned-president Ronald Reagan advertising Van Heusen jeans as well as Donald Duck as the mascot for the American WWII efforts in the Disney movie The New Spirit. It is the perfect representation of Warhol's America: actors becoming presidents and Disney characters turned into war propaganda.

Behind Warhol's Apple logo is a story of how Warhol's and Apple's paths crossed in the art world. Andy Warhol first met Steve Jobs on October 9, 1984, at the ninth birthday of Julian Lennon, Sean Lennon's son.

Steve Jobs had been invited last minute to the party by journalist David Scheff, who was at the time creating a profile on Jobs for Playboy. Jobs had brought as a present for Sean the newest Macintosh - Apple's personal computer, that had just been launched on the market.

Jobs installed the Macintosh in Sean's room. As he did, Warhol wandered in with Keith Haring, both were fascinated by the machine. The artists were enthralled by how the mouse moved and how the art software recreated the mouse movements on the screen.

And then a year later Warhol agreed to be a spokesperson for Apple's competitor Commodore, promoting their new personal computer the Amiga 1000. That was the end of Warhol's love affair with Apple.

Andy Warhol drawing Debbie Harry on an Amiga computer at the Lincoln CenterImage: Allan Tannenbaum Andy Warhol drawing Debbie Harry on an Amiga computer at the Lincoln Center
Image: Allan Tannenbaum

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