In the small Swiss village of Le Sentier, Antoine LeCoultre set up his watchmaking workshop almost two centuries ago; what started out as one man's passion for horological excellence would later become a global luxury brand. Although today Jaeger-LeCoultre watches are renowned for their elegant designs, the company has been at the forefront of watchmaking innovation since its conception; in 1907, the 'LeCoultre Calibre 145' was recorded as the thinnest movement in the world, measuring just 1.38mm in thickness. Since 1931, one of the most popular models has been the 'Reverso', marketed towards sports enthusiasts for its durability and swivelling case function. In more recent years, Jaeger-LeCoultre has collaborated with luxury car brand Aston Martin to produce the 'AMVOX' series. Jaeger-LeCoultre has become a favourite amongst male celebrities, with actos such as Mad Men's John Hamm and Iron Man star Robert Downey Jr. sporting their timepieces.
For more than 150 years, the watch and automobile sectors have been associated through sponsorship or anniversaries. Watches dedicated to a particular car model or commemorating major sporting events have, without great surprise, found their place in the world of auctions and collectibles.